Create something amazing today!

Create something amazing today!

Overview

There is nothing surprising about a cow - is brown and 'Moos. A purple cow though it would be something to marvel at - something incredible and remarkable. Herein lies the premise of this book, written by one of the most thought provoking marketing gurus of our time. Principle Godin simple yet effective throughout the book is that it is no longer profitable or productive use remarkable marketing to sell an ordinary product. He argues that putting money into a remarkable product, now is the only way to get ahead.


Highlights

This book uses simple and clear references to illustrate the concepts of marketing of the box. In Purple Cow, Godin talks about the original principles of marketing widely known as the P's of marketing (some of which are product, price, promotion, packaging and positioning) and the use of interesting case studies and examples describing bright why these methods no longer apply if you want to experience widespread success.

Godin provides simple examples of companies that have used traditional methods and enjoyed only moderate success know AOL and companies that created a "Purple Cow" and became a phenomenon like Google. The virus of the idea is a concept that runs throughout this book - create a remarkable product and market to your niche. Doing it this way and innovators known as the trends are hooked on it immediately, they will pass the word to the early adopters and the 'sneezers' which then transmit the virus to other consumers, namely, early and followed by the late majority "laggards".

What's not to like?

Some of the examples are a bit dated (the book was published in 2002). Apple Godin mentioned only in passing and cell phone technology mentioned as being on the cusp of dullness away unless found the following remarkable.

This book provides a quick basic education in marketing that is thought provoking and entertaining however, can be said Godin's ideas are nothing more than common sense wrapped in a pretty package.

Final Impressions

Despite the outdated principles (we now know that the next thing remarkable was developed with Apple preparing the ground), the fundamental principle of the work remains. His is not the first marketing book ever written and it is the first book to refer to the quoted.however ideas of what this book does surprisingly well create a concept around these ideas and present them to the masses of a way that is funny and insightful. In essence Godin has created its own 'Purple Cow.

The book is short and easy to read, but really packs a punch! If you are stuck in the marketing aspect of your business and need something to get you thinking, this book is for you. If you want to create something truly phenomenal this year - his own 'Purple Cow "- this book is an essential guide and highly recommended!